C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
Location: Field-based / Remote, with UK travel
Overview
Are you a commercially driven sales professional with experience in FMCG, wholesale or convenience? This is an exciting opportunity to take ownership of national customer relationships and accelerate the growth of some of the drinks industry’s most recognised beer and cider brands.
As our National Account Manager – Wholesale & Convenience, you’ll develop and deliver customer strategies across the GB wholesale and convenience channels. Working with a portfolio that includes Tennent’s Lager, Heverlee, Menabrea, Magners and Orchard Pig, you’ll be responsible for driving profitable growth, increasing market share and strengthening our brand presence.
You’ll manage customer P&Ls, lead joint business planning and use performance data to identify new commercial opportunities. Working closely with teams across Sales, Marketing, Category, Finance, Operations and Demand Planning, you’ll turn insight into customer plans that deliver sustainable results.
This role would suit a self-starter who is comfortable working with ambiguity, building senior customer relationships and making confident commercial decisions.
Key responsibilities
- Develop and implement a robust sales strategy for our beer and cider portfolio.
- Build long-term relationships with customers across the wholesale and convenience channels.
- Lead joint business planning to deliver profitable brand and customer growth.
- Manage the full customer P&L and deliver against agreed budgets and KPIs.
- Create customer-specific strategies aligned with wider business objectives.
- Deliver tailored brand and marketing activity across your customer base.
- Analyse customer data and market trends to identify commercial opportunities.
- Track performance and provide clear KPI updates to the Channel Director.
- Work collaboratively with Brand Marketing, Customer Marketing, Category, Finance, Sales Operations, Demand Planning and wider commercial teams.
- Share ideas, best practice and customer insight across the Off-Trade team.
About you
- At least two years’ sales experience, with a successful track record of managing multiple national accounts.
- Experience within consumer goods or FMCG.
- Strong commercial planning, sales and negotiation skills.
- Confidence managing customer budgets and P&Ls.
- A data-led approach, with strong numerical and analytical ability.
- Advanced Microsoft Excel skills.
- Excellent communication and relationship-building skills.
- An entrepreneurial, proactive mindset and the confidence to make decisions.
- The flexibility to travel throughout the UK in line with business requirements.
- Experience within wholesale and convenience would be highly advantageous, along with knowledge of the beer and cider market or wider drinks industry. Drinks-related qualifications would be welcomed, although proven sales performance and commercial success are more important.
Why join us?
This is an opportunity to take real ownership of a strategically important customer channel and work with an established portfolio of much-loved brands. You’ll join a collaborative commercial team where you can influence strategy, develop major customer partnerships and play a direct role in our continued growth.
If you’re ready to bring commercial ambition, customer insight and a genuine passion for building brands, we’d love to hear from you.